Imran Ahmed | Academic Researcher, Marketing Professional & Quantitative Analyst

Academic Record

Education & Academic Standing

Jan 2022 – Dec 2025

Bachelor of Business Administration (BBA) in Marketing

Jatiya Kabi Kazi Nazrul Islam University (JKKNIU) · Trishal, Mymensingh

3.83 / 4.00

2nd in Class Merit

Merit Scholarship Holder Best Presenter Award

Distinguished Relevant Coursework:

Marketing Research A+

Quantitative Business Analysis A+

Consumer Behavior A+

Brand Management A+

Supply Chain Management A+

Business Statistics A

Integrated Marketing Comm. A+

International Marketing A+

Jan 2018 – Jan 2020

Higher Secondary Certificate (HSC)

Business Studies

Gazipur Cantonment College · Gazipur, Dhaka

4.58 / 5.00

Best Student Award (Extracurricular)

Recognized for high academic standing combined with leadership in debate, cultural forums, and student organizations.

Career Progression

Research & Professional Experience

1 Mar 2026 – Present Active Role

Contractual

Research Assistant

Department of Marketing, Jatiya Kabi Kazi Nazrul Islam University (JKKNIU)

Project: Effect Of Consumer Satisfaction On Word Of Mouth In FMCG Industry: Unilever Bangladesh Limited Perspective

• Directing empirical survey administration and structural data sanitization to guarantee robust dataset integrity for PLS-SEM path modeling.
• Synthesizing comprehensive academic literature across consumer satisfaction antecedents and word-of-mouth propagation.
• Transforming high-dimensional statistical outputs into actionable strategic insights relevant to national FMCG decision makers.

Oct 2025 – Dec 2025 Full Time

Branding & Digital Marketing Intern

Must Essentials BD · E-commerce & Brand Growth

• Architected and scaled 10+ end-to-end Meta marketing funnels incorporating behavioral audience segmentations and Conversion API.
• Formulated creative branding frameworks, copy direction, and promotional strategies that drove verifiable consumer engagement.

Sep 2025 – Oct 2025 Full Time

Category Intern

ACI Logistics Ltd. (Shwapno) · Retail Chain Leader

• Assisted Category Managers in retail logistics audit, inventory throughput analysis, and point-of-sale branding alignments.
• Evaluated SKU movement patterns, vendor delivery fulfillment, and shelf assortment strategies across FMCG product categories.

Mar 2024 – Sep 2025 Client Engagements

Digital Marketer & Visual Communication Designer

United Garden Builders Ltd. | Bangladesh Model Agency | Independent Ventures

• Managed 30+ ad campaigns incorporating Meta Pixel, event tracking, custom audience remarketing, and lead generation funnels.
• Designed 70+ identity assets, promotional banners, and campaign collaterals, alongside developing 5+ responsive WordPress web platforms.

Jul 2024 – Dec 2024 Field Research Appointment

Research Assistant

Department of Marketing, JKKNIU

Project: Factors Affecting the Integrated Supply Chain in Readymade Garment Industry

• Conducted primary field visits across 9+ prominent RMG manufacturing factories in Dhaka, Gazipur, and Chittagong.
• Trained and co-supervised a 3-member student research team in empirical survey collection and ethics adherence.

Scholarly Output

Research Publications & Conferences

Peer-reviewed articles, international conference proceedings, and ongoing empirical investigations across consumer dynamics, branding, and supply networks.

Published Paper 2026 · Vol. 7(1)

DOI

Determinants of Consumer Satisfaction & Repurchase Intention in Facebook-Based C2C Marketplaces

Ahmed, I. (2026). Int. Journal of Academe & Industry Research, 7(1), 86–104.

Investigates consumer behavioral patterns in social commerce ecosystems. Evaluates how trust, communication speed, platform security, and seller authenticity dictate customer satisfaction and repeat purchase commitment.

Consumer Satisfaction Repurchase Intention PLS-SEM

Published Paper 2026 · Vol. 20(1)

DOI

Factors Affecting the Foreign Currency Reserves in Bangladesh: An Empirical Study

Pal, C. K., Ahmed, I., & Rabbi, A. F. M. F. (2026). Khulna University Business Review.

Empirical macroeconomic econometric modeling inspecting the interrelationships of remittance inflows, export earnings, exchange rate volatility, and import inflation on national reserves.

Forex Reserves Econometric Analysis Remittance & Trade

Published Paper 2025 · Vol. 53(4)

PDF

Evaluation of Business Models of the East India Company & Unilever Bangladesh Limited

Saha, K. B., Rabbi, A. F. M. F., Ahmed, I., & Hasan, M. (2025). The Cost and Management, 53(4), 27–41.

Comparative corporate strategy contrasting the colonial mercantile monopoly of the East India Company against the stakeholder-centric modern FMCG enterprise model of Unilever Bangladesh.

Business Models Comparative Strategy Unilever Bangladesh

Published Paper 2025 · Zenodo

DOI

Impact of Modern Supply Chain Factors on Customer Satisfaction & Brand Loyalty

Rabbi, A. F. M. F., Samira, Mst. J. A., & Ahmed, I. (2025). Zenodo Research Archive.

Examines the structural transmission mechanism linking modern supply chain agility, inventory precision, and delivery reliability with customer satisfaction thresholds and brand loyalty.

Supply Chain Agility Customer Loyalty Brand Equity

Published Paper 2024 · Zenodo

DOI

The Role of Logistics in Driving Customer Satisfaction: An Empirical Investigation

Ahmed, I., Rabbi, A. F. M. F., & Samira, Mst. J. A. (2024). Zenodo Research Archive.

Identifies key logistics service quality (LSQ) dimensions—timeliness, order condition, and personnel contact quality—that directly elevate retail customer satisfaction across Bangladesh.

Logistics Quality Retail Operations Customer Satisfaction

Conference 2025 · CUBCA

Chittagong

Impact of Authenticity, Visibility, & Self-Presentation on Personal Brand & Consumer Satisfaction

Pal, C. K., Ahmed, I., & Rabbi, A. M. F. (2025). CU Int. Conf. on Business Administration (CUBCA).

Dissects modern personal branding dimensions in the creator economy, measuring how consumer perceptions of perceived authenticity and visibility influence satisfaction and audience loyalty.

Personal Branding Self-Presentation CUBCA 2025

Conference 2025 · Insearch

BARD, Comilla

Factors Affecting Foreign Currency Reserves in Bangladesh: An Empirical Study

Pal, C. K., Ahmed, I., & Rabbi, A. M. F. (2025). 10th Int. Insearch Conference on Governance.

Explored economic resilience mechanisms, reserve governance, and empirical forecasting models during global supply and monetary disruptions.

Economic Governance Reserve Volatility Insearch 2025

Conference 2024 · CUMC

CU Marketing

The Influence of Packaging on Consumer Buying Behavior: Roles and Impacts

Pal, C. K., Rabbi, A. M. F., & Ahmed, I. (2024). CU Int. Marketing Conference (CUMC).

Investigated aesthetic visual elements, sustainable packaging indicators, and informational clarity in triggering rapid FMCG impulse buying decisions.

Packaging Psychology Consumer Behavior CUMC 2024

Conference 2024 · ICHSS

JKKNIU

Post Covid-19 Academic Pressure on Student Life: An Empirical Study

Pal, C. K., Rabbi, A. M. F., & Ahmed, I. (2024). 3rd Int. Conf. on Humanities & Social Science.

Surveyed higher-education student cohorts to evaluate post-pandemic academic compression, cognitive stress indicators, and coping behaviors in tertiary education.

Student Well-Being Empirical Survey ICHSS 2024

Active Grant 1 Mar 2026 – Present

JKKNIU

Effect Of Consumer Satisfaction On Word Of Mouth In FMCG: Unilever Bangladesh Perspective

Primary Research Assistant · Dept of Marketing, JKKNIU

Executing end-to-end multi-region data collection, structural data scrubbing, and structural equation modeling (SEM) to determine how FMCG brand satisfaction converts into organic word-of-mouth advocacy.

Unilever Bangladesh Word of Mouth PLS-SEM

Field Research Grant Project

9+ RMG Plants

Factors Affecting Integrated Supply Chain in Readymade Garment (RMG) Industry

Field Lead · Supervised 3-Member Research Team · JKKNIU Grant

Field research across 9+ industrial RMG firms in Dhaka, Gazipur, and Chittagong. Supervised data collection protocol, literature review drafting, and cross-facility logistics mapping.

RMG Industry Supply Chain Field Research

Distinctions & Challenges

Honors, Awards & Case Competitions

National and collegiate competitions testing research methodologies, supply chain strategy, product marketing, and innovation under pressure.

01 Oct 2025 · Champion

5th Supply Chain Research Challenge 2025

BIHRM Supply Chain

Champion among national collegiate and professional teams. Awarded prize money and a 95% academic scholarship for presenting comprehensive supply chain solutions.

02 Jan 2025 · Semi-Finalist (Top 20)

Over the Wall Season 3

Marico Bangladesh Ltd

Ranked in the Top 20 out of 1,800+ national competing teams. Pitched consumer goods marketing strategies directly to CXOs at the Marico Bangladesh Headquarters.

03 Nov 2024 · Finalist

Cyber Defence Innovation Challenge

The Daily Star & UNDP

Selected among the top final innovations out of 70+ national submissions, recognized for analytical insight into digital public security frameworks.

04 Oct 2024 · 3rd Runner-up

Supply Chain Research Challenge 4.0

BIHRM Supply Chain

Recognized for presenting strategic operational recovery models targeting contemporary manufacturing logistics bottlenecks.

05 Sep 2023 · Finalist

Marketing Master 2023

Varendra University (VU)

Top 5 finalist nationwide; presented end-to-end strategic campaign models to an industry jury panel in Rajshahi.

06 Aug 2023 · Semifinalist

Brand Master 3.0

UIU Marketing Forum

Top 35 among 200+ university teams, demonstrating advanced advertising campaign conceptualization and consumer engagement mechanics.

DUET Techfest 2nd Runner-up ICT Olympiad

BATB Bootcamp Top 100 Battle of Minds

Brand Forum Top 100 / 22k+ Marketing Olympiad

Hult Prize 1st Runner-up (JKKNIU 2022)

GCC Best Student Award '19

ULAB Champion Inter-College Quiz

Technical Repertoire

Research Methodologies & Technical Skills

Structured into functional clusters encompassing quantitative analysis, advertising platforms, creative tooling, and AI workflow integration.

Data & Analytics

SmartPLS SPSS Tableau Power BI Stata Excel (VBA) R (seminr) NVivo

Advertising & Growth

Meta Ads Manager Google Ads LinkedIn Ads TikTok Ads Conversion API Mailchimp HubSpot

Design & Survey Web

Illustrator Photoshop Canva Pro WordPress Google Forms Microsoft Forms Zotero Mendeley

AI & Synthesis

Gemini Pro NotebookLM ChatGPT Claude Perplexity Paperpal Julius AI Gamma AI

Academic Presentation Skills Critical Research Curiosity Empirical Problem-Solving Teamwork & Research Mentorship Meticulous Attention to Detail Project & Time Management Academic Presentation Skills Critical Research Curiosity Empirical Problem-Solving Teamwork & Research Mentorship Meticulous Attention to Detail Project & Time Management

Accreditations & Certificates

Verified Credentials Vault

Direct verifiable IDs and institutional statements of accomplishment across quantitative analytics, supply chain, and digital governance.

52+ Total Certifications

Aug 2025 · 6 Months Program Professional Course

Chartered Supply Chain Professional (ACSCP™)

BIHRM Supply Chain

Advanced training covering end-to-end modern logistics, strategic procurement, global import/export dynamics, and negotiation architecture.

ID: ACSCP1003206724 Verify on CSCPO ↗

Sep 2025 · 3 Months Program Government Project

Digital Marketing Certification

Enhancing Digital Government & Economy (EDGE) Project · ICT Division

Rigorous training in Search Engine Optimization (SEO), Meta advertising funnels, Google Ads orchestration, and web development.

ID: EDGE-DSTS-107-5688-00010 Verify on EDGE Portal ↗

Direct Verification Repository

Oct 2024 · DataCamp

Data Preparation, Analysis & Visualization in Excel

Statement 1 ↗ Statement 2 ↗ Statement 3 ↗

Jun 2024 · Research Hub

PLS-SEM in SmartPLS

LinkedIn Certificate Treasury ↗

Mar 2023 · NBICT Lab

Statistical Data Analysis using SPSS

View Certificate Document ↗

Jan 2024 · Tableau

Tableau Fundamentals

Skilljar Verification ↗

Jan 2025 · Akij iBOS

Mentorship Program

Akij iBOS Certificate ↗

Jul 2024 · MAWbiz

Research Methodology & Paper Publication (SPSS & AMOS)

LinkedIn Certificate Treasury ↗

Feb 2024 · Keeron

Digital Marketing Essentials

Keeron Certificate ↗

Oct 2023 · GP Academy

Research Strategy (8 Modules)

GP Certificate Document ↗

Jun 2020 · Google

Fundamentals of Digital Marketing

Google Skillshop Award ↗

Full comprehensive archives of 52+ certifications and credential verifications are indexed at imranahmed.com.bd

Institutional Service

Leadership & Campus Activities

18 Oct 2023 – 16 Feb 2024 · Hult Prize at JKKNIU

Head of Marketing & Communications Team

Earned the Top Performer Award. Directed promotional strategies driving 4× higher student participation compared to previous editions. Built the official event web portal and oversaw multi-channel branding.

1 Jun 2023 – 30 May 2024 · JKKNIU Marketing Club

Founding Director — IT & Creatives

Conceptualized and designed the club's official brand emblem. Handled guest relations, event branding assets, and technical infrastructure for intra-university marketing competitions.

1 Jun 2024 – 30 Oct 2025 · JKKNIU Dept. of Marketing

Student Organizer & Volunteer

Supported 6+ skill development seminars, academic research fairs, and entrepreneurship summits; served as team manager for university carrom and table tennis tournaments.

Verified Affiliations

Professional Networks & Memberships

Marketers Institute Bangladesh (MIB)

Registered Professional Member · ID #2044

ORCID Official Profile

0009-0003-7168-8746

ResearchGate Profile

Published Research Author Repository

LinkedIn Professional Network

imran-ahmed-jakariya

Ethical Research Commitment: All data collection, respondent confidentiality protocols, and statistical analysis conform to international academic ethics and IRB institutional guidelines.

Inquiries & Research Dialogue

Let's Discuss
Research & Market Impact.

I am open to academic research partnerships, co-authorship on quantitative consumer studies, empirical marketing consulting, and analytics opportunities.

Email Imran Ahmed WhatsApp (+880 1904463123)

Direct Coordinates

Electronic Mail imran.ahmed.jakariya@gmail.com

Mobile & WhatsApp (+880) 1904463123

Location Bangladesh

I'm Imran Ahmed — a Full-Stack Marketer, Marketing Graduate, and Marketing Researcher.

Unlock Full Academic & Research Portfolio

Education & Academic Standing

Bachelor of Business Administration (BBA) in Marketing

Higher Secondary Certificate (HSC)

Research & Professional Experience

Research Assistant

Branding & Digital Marketing Intern

Category Intern

Digital Marketer & Visual Communication Designer

Research Assistant

Research Publications & Conferences

Determinants of Consumer Satisfaction & Repurchase Intention in Facebook-Based C2C Marketplaces

Factors Affecting the Foreign Currency Reserves in Bangladesh: An Empirical Study

Evaluation of Business Models of the East India Company & Unilever Bangladesh Limited

Impact of Modern Supply Chain Factors on Customer Satisfaction & Brand Loyalty

The Role of Logistics in Driving Customer Satisfaction: An Empirical Investigation

Impact of Authenticity, Visibility, & Self-Presentation on Personal Brand & Consumer Satisfaction

Factors Affecting Foreign Currency Reserves in Bangladesh: An Empirical Study

The Influence of Packaging on Consumer Buying Behavior: Roles and Impacts

Post Covid-19 Academic Pressure on Student Life: An Empirical Study

Effect Of Consumer Satisfaction On Word Of Mouth In FMCG: Unilever Bangladesh Perspective

Factors Affecting Integrated Supply Chain in Readymade Garment (RMG) Industry

Honors, Awards & Case Competitions

5th Supply Chain Research Challenge 2025

Over the Wall Season 3

Cyber Defence Innovation Challenge

Supply Chain Research Challenge 4.0

Marketing Master 2023

Brand Master 3.0

Research Methodologies & Technical Skills

Data & Analytics

Advertising & Growth

Design & Survey Web

AI & Synthesis

Verified Credentials Vault

Chartered Supply Chain Professional (ACSCP™)

Digital Marketing Certification

Direct Verification Repository

Data Preparation, Analysis & Visualization in Excel

PLS-SEM in SmartPLS

Statistical Data Analysis using SPSS

Tableau Fundamentals

Mentorship Program

Research Methodology & Paper Publication (SPSS & AMOS)

Digital Marketing Essentials

Research Strategy (8 Modules)

Fundamentals of Digital Marketing

Leadership & Campus Activities

Head of Marketing & Communications Team

Founding Director — IT & Creatives

Student Organizer & Volunteer

Professional Networks & Memberships

Marketers Institute Bangladesh (MIB)

ORCID Official Profile

ResearchGate Profile

LinkedIn Professional Network

Let's Discuss Research & Market Impact.

Direct Coordinates

Let's Discuss
Research & Market Impact.